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Marketing Services for the Emergency Mortgage Assitance Program (EMAP)

Date Posted: 2/6/2015
Application Deadline: 2/13/2015 4:00 PM

The Connecticut Housing Finance Authority ("CHFA") requests proposals for Marketing Services for CHFA’s EMAP Program from qualified Marketing firms with offices in the State of Connecticut. 
 
SCOPE OF SERVICES
The accepted applicant in conjunction with CHFA would be responsible for:
• Planning, developing and implementing a market plan for EMAP that will achieve an increase in the number of calls coming into the EMAP call center and ultimately will result in an increase in the number of loans provided and the number of homes saved from foreclosure.
• Producing television and radio commercials including finding talent, writing scripts, producing and editing the videos and audio commercials
• Buying media time on television and radio
• Developing print and digital advertising
• Placing print and digital advertising
• Public relations including planning mayoral events, developing press kits, scheduling press events, working with grassroots organizations to support the EMAP program
 
The full RFP, with direction to apply is attached.
 


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